He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. Ideas Unknown Binding Edward De Bono ebook that. HarperBusiness, 23 (338pp) ISBN 978-0-88730-566-5 More By and. If you ally obsession such a referred Serious Creativity Using The Power Of Lateral Thinking To Create New. Creative genius Edward de Bono debunks these common notions in this remarkable book. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas Edward de Bono. Under pressure, people often think they can't be creative many more are convinced they are not creative at all because they have never been 'arty'.

Creative genius Edward de Bono debunks these common notions in this. If you want to be the best, focus on your most valuable asset: the power of your creative mind.Īs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Serious Creativity: How to be creative under pressure and turn ideas into action: A. The book pages have no markings and no highlighting.How to unlock your creativity and add value to your ideas with the power of lateral thinking. Appendix 4: Treatment of Ideas Checklist.

Appendix 2: Notes on the Use of the Lateral Thinking Technologies. Pp338 Appendix 1: The Lateral Thinking Techniques. The book jacket is a high gloss jacket and has 1 small tear. His books have been translated into 26 languages and are widely read in Japan. He has written 36 books in the field of creativity and thinking. De Bono is the leading authority in the field of creative thinking, the originator of the term 'lateral thinking' and one of the few thinkers who is highly regarded internationally. At last creative thinking becomes a usable skill instead of a matter of talent, temperament, or luck, and moves to the center of the creation of value for corporations. Twenty-five years of extensive experience, research, and insights resulting in new material make Serious Creativity a powerful and fundamental book for all who use creative thinking.

This book will undoubtedly become the standard textbook of creativity around the world. Creative genius Edward de Bono debunks these common notions in this remarkable book.

Serious Creativity by Edward de Bono